Content. Most people don’t give it much thought, casually consuming the various bits and bytes that flow out of our devices, ever connected. But people who work with content – in particular complex content, in all of its stages and states – give it plenty of thought. Content problems, real content problems, are not to be tackled by the faint of heart.
Today, content has to serve many purposes, and make itself available in many different forms. Interchange your content? Of course. Prepare it for all flavours of devices and platforms? Of course. Find new and innovative ways to leverage a single source of truth? Again, of course. The requirements add up, but when managed properly your content can meet the demands of today’s connected world.